WebbKey Points. Product marketers must decide what products will be offered (i.e., the breadth and depth of the product line).; The product line breadth is one of the four dimensions … http://wilearncap.asuscomm.com/modules/en-boundless/www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/product-line-and-product-mix-68/product-line-breadth-340-608/index.html
Ansh Mohapatra, MBA, MS, CSPO - Bentley University - McCallum …
WebbFor example, if a company has a product line of potato chips that includes five flavors and three bag sizes, the product depth for the line is 15. 8 mrt. 2024 What is an example of … Webb1 mars 2014 · Breadth and depth of expertise. Interviewees identified the strengths and weaknesses of having broad versus deep expertise for R&D work in 3M (see Table 1, which includes supporting quotes from interviews).According to our interview findings, inventors who have deep expertise are useful for providing detailed and accurate analysis of a … temban case
What is the difference between product mix breadth and product …
Webb3 juni 2015 · Here the length will be 3 + 4 = 7. Line Consistency – This reflects, how closely related are the products that form a product line of a company. If a company is selling a … WebbOperations Management questions and answers. 1. When establishing the product element of the marketing mix, a company must decide its product mix, product line, and its … Webb19 dec. 2024 · Here are some steps for defining product depth: 1. Identify the product line. Choose the product line for which you want to determine the depth. A product line is any … temba ndirigu